In the past two years we have successfully supported 30+ companies from Germany and Europe to enter the Tunisian market and to find the right collaboration partner.
Explore some of our success stories, for example BMW’s collaboration with WeViDoo, or the partnership between the data analytics company Infomotion Tunisian IT provider, Focus.
"The increasing number of IT companies (to over 2000 today) shows how dynamic the Tunisian market is."
Dr. Andreas Bootz, BMW Group
The BMW Group was interested in creating a new IT business in Tunisia. During a Tech216-led discovery tour in Tunisia, BMW was able to get an overview of the local supplier market and establish contact with potential Tunisian IT suppliers.
This experience exceeded BMW’s initial expectations, as many IT companies in Tunisia already had established supplier relationships with other European groups. As well, the language barrier was smaller than expected and the high standards for cooperation, for example on data security, were already met in advance by some suppliers.
Since the beginning of the venture in early 2020, BMW has successfully completed several IT projects with Tunisian partners like Think-IT and WEVIOO.
Through outsourcing for skills that ranged from AI, data science, data analytics, app development, cloud computing and cloud services, BMW has been able to implement digital products for customers as well as set up internal business processes.
"We are impressed by the potential of the Tunisian IT talents and we also benefit from the geographical proximity to Germany."
Riadh Basli, Business Unit Manager, Infomotion GmbH
Infomotion was planning on building a consulting and support capacity outside of Germany (SAP Cloud BI, DWH, Software Development area). The objective was to improve the company’s competitiveness in major projects on the market, while maintaining the quality and availability of highly motivated talents.
It was important to find a suitable outsourcing partner that is flexible enough and willing to pilot an outsourcing model that could lead to a long-term Partner-Hub Model.